From Elite Athletes to Aging Adventurers

Originally developed inside an elite sports injury clinic and trusted by Kiwis for more than 20 years, Percutane and Traumitane were created for people who want to stay active naturally, no matter their age, injuries, or limitations.

Where It All Began 

The story began in the 1990s with Warwick Lightbourne, an elite marathon runner who worked in the pharmaceutical industry. Concerned about the long-term safety of common anti-inflammatory drugs and disillusioned by their side effects, he walked away from big pharma to retrain as a Naturopath and Physical Therapist. Warwick went on to establish the Cornwall Sports Injury Clinic, which quickly earned a reputation among elite athletes and everyday New Zealanders. Through his clinical work he saw that most topical creams were too superficial. They did not penetrate deeply enough to provide lasting relief. Determined to find a better solution, he began formulating products that could percolate through the transdermal layer and reach the underlying muscles and joints. In that clinical environment Percutane and Traumitane were developed and refined through real-world trials with some of New Zealand’s top athletes.

A New Chapter

In 2023, Justine and Richard, lifelong adventurers and passionate believers in natural health, purchased the brands — driven by the life-changing results they had experienced themselves.

For Justine, the mission was deeply personal.

From age 15, she had lived with arthritis in both knees. Traditional anti-inflammatories were not an option due to severe side effects on her digestive system. As an empty-nester finally free to chase new adventures — alpine hikes, mountain biking, skiing, climbing, and strength training — her worsening knee pain threatened the lifestyle that gave her identity, confidence, and joy.

Determined not to let pain dictate her future, she searched relentlessly for a natural solution that truly worked.

That search led her to Percutane — and for the first time in years, she found reliable relief that allowed her to keep training, keep moving, and keep exploring. Percutane became her morning and pre-training ritual, restoring confidence in every step. Traumitane became her evening recovery formula, soothing inflamed, overworked joints after big outdoor missions.

Inspired by her own transformation — and recognising how powerful these formulations were Justine made a bold decision; she bought the brands, jumped off the corporate ladder and dedicated herself to helping others stay active, adventurous, and strong at every age.

Richard, a professional firefighter for over 20 years, also understands the heavy physical toll of demanding work and the importance of staying mobile, strong, and pain-free. Together, they embody resilience, movement, and a life lived outdoors.

The Painzorb Mission

For Justine and Richard, Painzorb is more than a business. It is a mission. They believe these clinically proven natural formulations are too effective to remain one of New Zealand’s best kept secrets. Their goal is to help as many people as possible live pain-free, active lives. Under their leadership, Painzorb has been reimagined as a movement-driven brand for active Kiwis, blending science, nature, and real-world adventure.

Follow the Adventure

You can follow their journey on Facebook and Instagram at @painzorb as they travel around the country putting the formulas to the test in the great outdoors.